Unnecessary Capitalization

First, let’s please stop capitalizing Words That Should Not Be Capitalized! Okay? Just stop it. If you need to learn the difference between common nouns and proper nouns, google it (yes, Google is a proper noun, but not when used as a verb). A “bunker” is not a proper noun, unless it’s Archie Bunker. Get it? Second, we all like playing word games. It’s called “alliteration.” It can make the message more entertaining, when used properly. But unless you are Cookie from the wagon train, cookin’ up some grub, referring to your own cuisine as “grub” may be detrimental to the results of the promotion.