Marketing a Great Game
My proudest contribution to the business of golf course owners and operators is authoring the NGCOA's "Beware of Barter," a consummate guide to the costs and terrors of giving up your tee times to third parties and the nefarious ways they disintermediate you from your customers. You can download it HERE, and your business will thank you for it.
Thanks for visiting my website. I’m Harvey Silverman, and I’ve devoted over 25 years of my life to helping golf course owners and managers improve their businesses with better marketing.
We've all hoped for better times - that more people would take up the great game of golf and people already playing would play more often. It took a worldwide pandemic - COVID-19 - to make this happen. In the meantime, golf course expenses have risen with little ability to counter with commensurate higher rates. You have 9, 18, or more holes, and so does your closest competitor. You have short green grass, and so does your closest competitor. You have friendly staff, cold beer, and great hot dogs - and so does your closest competitor. Except for maybe the great hot dogs.
So what can make a difference for you? Better marketing!
Let’s face it – most public golf facilities either don’t have qualified marketing staff or if they do, that staff is burdened with a multitude of other tasks, and marketing comes last. That’s where I step in, as a marketing resource with the knowledge, creativity, and abilities my clients rely upon to make sure their marketing and messaging are the best in their respective markets.
Let’s talk. It might be the best conversation you’ll have today.